Aozora-ich is a well-known direct selling place that is crowded with a large number of shoppers in the early morning. There is a large selection of freshly picked vegetables, dairy products and processed goods. In the summer, the "Milky Way Festival" is held, and the Milky Way is created by arranging lanterns entrusting wishes. The women's club in the Chamber of Commerce and the Bisei area will also assemble lighting fixtures.